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The campaign highlights IAI’s role in safeguarding Israel’s security and enhancing its global reputation.
By Shula Rosen
Israel Aerospace Industries (IAI) has launched a new campaign designed to highlight both its cutting-edge defense systems and the spirit of resilience that has shaped the country since independence.
The campaign highlights IAI’s role in safeguarding Israel’s security and enhancing its global reputation.
With a workforce of 15,000, the company has produced systems that are central to national defense: the Arrow anti-ballistic missile shield, a range of unmanned aircraft, satellites, radar technologies, and mission planes.
Company President and CEO Boaz Levy told The Jerusalem Post that the initiative reflects IAI’s determination to maintain its place at the forefront of Israeli innovation.
“This campaign showcases IAI’s cutting-edge capabilities and our vital contribution to Israel’s security through our flagship systems,” Levy said. “We will continue to safeguard the State of Israel with unwavering determination, standing at the forefront of Israeli technology today, tomorrow and forever.”
Alongside the technological message, the campaign carries a cultural dimension. A central feature is the theme song “To Believe,” performed by singer Yuval Raphael.
Raphael survived the October 7 attacks before going on to represent Israel in the 2025 Eurovision Song Contest, and his story of endurance was seen as an emblem of the campaign’s message.
The song was created by Doli & Penn with Idan Raichel, produced by Shmulik and Roei Neufeld, and brought to the public by the advertising firm Glickman-Shamir-Samsonov.
IAI said the project is more than an advertisement: it is an appeal to the country’s young innovators to join in building future technologies.
The company emphasized that maintaining Israel’s edge in defense requires constant renewal and fresh talent.
By combining its record of strategic contributions with symbols of cultural pride, IAI’s new campaign positions the company as both a technological powerhouse and a reflection of Israel’s enduring spirit.
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