Français
Español
English
Portuguese
The Tel Aviv-based startup Eatsane now offers a range of products made with high-fiber, high-protein ingredients and no artificial additives or sweeteners.
By Shula Rosen
When Ran and Dorit Hirsch struggled to find satisfying, diabetes-friendly meals for their daughter Hadar, then 8, they didn’t expect chocolate to be part of the solution.
But during a visit to endocrinologist Dr. Mariela Glandt—who promotes a ketogenic approach to managing diabetes—Hadar was handed a praline that didn’t spike her blood sugar.
Glandt, whose father had diabetes, had spent years crafting low-glycemic sweets in her home kitchen.
She expressed a vision of making such foods accessible to people with diabetes globally. Inspired, Hirsch, a lawyer with a background in biology, offered to help bring that dream to life.
Together, they founded Eatsane in 2017. What began as an attempt to mass-produce low-carb chocolates evolved into a broader mission: to reinvent everyday foods—bread, bourekas, pizza—without the high carbohydrate count.
The Tel Aviv-based startup now offers a range of products made with high-fiber, high-protein ingredients and no artificial additives or sweeteners.
Eatsane’s breads contain about one-fifth the carbs of standard loaves and have a glycemic index (GI) of 30, compared with 70 for wheat bread.
The loaves are made from spelt flour, nuts, seeds and plant-based protein, and they come in sourdough, rustic, and multiseed varieties.
According to Hirsch, the switch is so seamless that even his children didn’t notice when he replaced their school sandwiches with Eatsane bread—cutting their carbohydrate intake from 30 grams per sandwich to under 3.
The company’s products are sold in Israeli health food stores and used by restaurant chains such as Papa John’s and BBB Burgers. Since 2020, revenue has grown from NIS 1.4 million to NIS 7.8 million (about $2.3 million).
Eatsane has also attracted investment from major backers, including the former CEO of Teva Pharmaceuticals and international food giants such as Bimbo. It was selected by PepsiCo’s Nutrition Greenhouse incubator as one of 10 promising food startups.
With growing demand, the company plans to expand into North America and Europe, offering low-carb alternatives to help people manage diabetes and weight—without compromising on flavor or lifestyle. Donate to vital charities that help protect Israeli citizens and inspire millions around the world to support Israel too! Now more than ever, Israel needs your help to fight and win the war -- including on the battlefield of public opinion. Antisemitism, anti-Israel bias and boycotts are out of control. Israel's enemies are inciting terror and violence against innocent Israelis and Jews around the world. Help us fight back!
Do You Love Israel? Make a Donation - Show Your Support!
