{"id":359361,"date":"2020-08-06T18:57:44","date_gmt":"2020-08-06T15:57:44","guid":{"rendered":"https:\/\/kinsta.unitedwithisrael.org\/?p=359361"},"modified":"2020-08-09T17:09:22","modified_gmt":"2020-08-09T14:09:22","slug":"une-start-up-israelienne-revolutionne-la-therapie-a-travers-les-smartphones","status":"publish","type":"post","link":"https:\/\/kinsta.unitedwithisrael.org\/fr\/une-start-up-israelienne-revolutionne-la-therapie-a-travers-les-smartphones\/","title":{"rendered":"Une start-up isra\u00e9lienne r\u00e9volutionne la th\u00e9rapie… \u00e0 travers les smartphones!"},"content":{"rendered":"

La soci\u00e9t\u00e9 de Tel Aviv combine l’intelligence artificielle avec des techniques th\u00e9rapeutiques pour mettre une aide puissante \u00e0 disposition de tous.<\/strong><\/em><\/p>\n

Par Yakir Benzion, Unis avec Isra\u00ebl<\/em><\/p>\n

La startup Aviv Kai.ai n’a \u00e9t\u00e9 fond\u00e9e que depuis cette ann\u00e9e, mais a rapidement lev\u00e9 les investissements d’un certain nombre d’entrepreneurs en s\u00e9rie et d’universitaires.<\/p>\n

Les fondateurs Alex Frenkel, Netanel Lev et Ziv Shalev – tous des entrepreneurs tr\u00e8s prosp\u00e8res ayant des ant\u00e9c\u00e9dents \u00e0 la fois dans la haute technologie et la psychologie – ont r\u00e9alis\u00e9 que l’intelligence artificielle pouvait \u00eatre combin\u00e9e avec le traitement du langage naturel (PNL) pour offrir une th\u00e9rapie tr\u00e8s efficace \u00e0 ceux qui en ont besoin en utilisant un service de messagerie existant tel que WhatsApp.<\/p>\n

Frenkel est titulaire d’une ma\u00eetrise en psychologie clinique et a travaill\u00e9 pendant des ann\u00e9es pour cr\u00e9er des produits de haute technologie \u00e0 succ\u00e8s, mais il explique toutefois que Kai.ai n’est pas l\u00e0 pour remplacer un th\u00e9rapeute.<\/p>\n

\u00ab\u00a0Non, je ne pense pas que cela le devrait … il s’agit davantage d’un travail personnel quotidien dont il a \u00e9t\u00e9 scientifiquement prouv\u00e9 qu’il pouvait aider\u00a0\u00bb<\/em>, a d\u00e9clar\u00e9 Frenkel au g\u00e9ant de la haute technologie Hillel Fuld, qui en a discut\u00e9 dans sa chronique technologique du Jerusalem Post.<\/p>\n

Kai est la forme courte de Kairon, l’ancien mentor grec des h\u00e9ros. Le service s’apparente \u00e0 un \u00ab\u00a0coach de vie et compagnon aliment\u00e9 par l’IA\u00a0\u00bb<\/em> qui ne remplace pas les r\u00e9unions traditionnelles avec un th\u00e9rapeute qualifi\u00e9, mais est plut\u00f4t \u00ab\u00a0con\u00e7u pour soutenir le bien-\u00eatre mental et aider \u00e0 soulager l’anxi\u00e9t\u00e9, la d\u00e9pression et de nombreux autres facteurs de stress de la vie. en int\u00e9grant des outils et des techniques de bien-\u00eatre<\/em>. \u00a0\u00bb<\/p>\n

Kai travaille sur le mod\u00e8le de th\u00e9rapie d’engagement d’acceptation (ACT) pour la psychoth\u00e9rapie et la th\u00e9rapie cognitivo-comportementale (TCC), deux m\u00e9thodes bien connues utilis\u00e9es dans le monde entier.<\/p>\n

\u00ab\u00a0La sant\u00e9 mentale est un v\u00e9ritable d\u00e9fi mondial, m\u00eame si nous aimons pr\u00e9tendre que ce n’est pas le cas. Le COVID-19 a d\u00e9cupl\u00e9 ce d\u00e9fi\u00a0\u00bb<\/em>, a \u00e9crit Fuld. \u00ab\u00a0Nous avons besoin de solutions et nous avons besoin d’\u00e9chelle, car de plus en plus de personnes souffrent de probl\u00e8mes de sant\u00e9 mentale. C’est ce que Kai.ai vise \u00e0 faire, offrir des outils \u00e0 ceux qui en ont besoin et le faire de la mani\u00e8re la plus transparente possible.\u00a0\u00bb<\/em><\/p>\n

En utilisant une plate-forme comme WhatsApp, Kai.ai aide l’utilisateur \u00e0 apprendre \u00e0 identifier les valeurs et \u00e0 cr\u00e9er des \u00e9tapes exploitables telles que la fixation d’objectifs et les auto-\u00e9valuations quotidiennes – non pas pour \u00e9viter les probl\u00e8mes douloureux, mais pour les g\u00e9rer efficacement.<\/p>\n

Kai combine la PNL – ce qui signifie que l’utilisateur parle sur l’application – avec l’IA, sur la base de mod\u00e8les de th\u00e9rapie test\u00e9s, de sorte que l’application apprenne sur l’utilisateur et fournisse \u00abdes r\u00e9ponses sophistiqu\u00e9es et personnalis\u00e9es<\/em>\u00bb. Il est con\u00e7u pour \u00eatre intelligent, sachant que les gens utilisent la m\u00eame langue diff\u00e9remment et apprenant ainsi \u00e0 comprendre l’intention du langage afin de \u00abg\u00e9n\u00e9rer une r\u00e9ponse appropri\u00e9e, utile et empathique<\/em>\u00bb.<\/p>\n

Comme avec un th\u00e9rapeute, Kai garde les messages 100% s\u00e9curis\u00e9s et priv\u00e9s avec une s\u00e9paration compl\u00e8te entre les donn\u00e9es de conversation et le compte de l’utilisateur.<\/p>\n

\u00ab\u00a0\u00c9coutez, parmi toutes les entreprises que j’ai couvertes … celle-ci pourrait \u00eatre la plus controvers\u00e9e<\/em>\u00ab\u00a0, a \u00e9crit Fuld. \u00ab\u00a0Quelqu’un qui a besoin d’un soutien \u00e9motionnel en fonction de l’intelligence artificielle? Je comprends. Cela semble un peu trop en avance sur son temps.\u00a0\u00bb<\/em><\/p>\n

Cependant, Fuld, un isra\u00e9lien pris\u00e9 dans le marketing high-tech, pense que Kai donne aux gens \u00ab\u00a0une couche suppl\u00e9mentaire de soutien directement sur leur WhatsApp et m\u00eame dans le seul but de parler de vos sentiments int\u00e9rieurs dans une zone sans jugement\u00a0\u00bb.<\/em><\/p>\n

\u00ab\u00a0Rien que pour \u00e7a, Kai.ai pourrait \u00eatre sur quelque chose de grand.\u00a0\u00bb<\/em><\/p>\n

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La soci\u00e9t\u00e9 de Tel Aviv combine l’intelligence artificielle avec des techniques th\u00e9rapeutiques pour mettre une aide puissante \u00e0 disposition de tous. Par Yakir Benzion, Unis avec Isra\u00ebl La startup Aviv Kai.ai n’a \u00e9t\u00e9 fond\u00e9e que depuis cette ann\u00e9e, mais a rapidement lev\u00e9 les investissements d’un certain nombre d’entrepreneurs en s\u00e9rie et d’universitaires. Les fondateurs Alex… Read more »<\/a><\/p>\n","protected":false},"author":4242,"featured_media":359363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28418],"tags":[34248,31871,33531,34249,34154,35032],"class_list":["post-359361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-israeliennes","tag-innovation-fr","tag-intelligence-artificielle","tag-smartphone-fr","tag-start-up-fr","tag-therapie","tag-whatsapp-fr"],"better_featured_image":{"id":359363,"alt_text":"","caption":"Shutterstock","description":"","media_type":"image","media_details":{"width":2560,"height":1707,"file":"2020\/08\/shutterstock_678583375-scaled.jpg","sizes":{"medium":{"file":"shutterstock_678583375-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-300x200.jpg"},"large":{"file":"shutterstock_678583375-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-1024x683.jpg"},"thumbnail":{"file":"shutterstock_678583375-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-150x150.jpg"},"medium_large":{"file":"shutterstock_678583375-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-768x512.jpg"},"1536x1536":{"file":"shutterstock_678583375-1536x1024.jpg","width":1536,"height":1024,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-1536x1024.jpg"},"2048x2048":{"file":"shutterstock_678583375-2048x1365.jpg","width":2048,"height":1365,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-2048x1365.jpg"},"uwi-full-width":{"file":"shutterstock_678583375-780x520.jpg","width":780,"height":520,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-780x520.jpg"},"uwi-featured-carousel":{"file":"shutterstock_678583375-890x400.jpg","width":890,"height":400,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-890x400.jpg"},"uwi-featured-content":{"file":"shutterstock_678583375-290x160.jpg","width":290,"height":160,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-290x160.jpg"},"uwi-content-loop":{"file":"shutterstock_678583375-190x190.jpg","width":190,"height":190,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-190x190.jpg"},"uwi-category_list":{"file":"shutterstock_678583375-180x100.jpg","width":180,"height":100,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-180x100.jpg"},"uwi-tiny":{"file":"shutterstock_678583375-40x40.jpg","width":40,"height":40,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-40x40.jpg"},"uwi-email-featured":{"file":"shutterstock_678583375-250x170.jpg","width":250,"height":170,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-250x170.jpg"},"uwi-email":{"file":"shutterstock_678583375-200x140.jpg","width":200,"height":140,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-200x140.jpg"},"uwi-iphone":{"file":"shutterstock_678583375-960x640.jpg","width":960,"height":640,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-960x640.jpg"},"uwi-iphone-x2":{"file":"shutterstock_678583375-1136x640.jpg","width":1136,"height":640,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-1136x640.jpg"},"uwi-ipad":{"file":"shutterstock_678583375-1024x768.jpg","width":1024,"height":768,"mime-type":"image\/jpeg","source_url":"https:\/\/kinsta.unitedwithisrael.org\/wp-content\/uploads\/2020\/08\/shutterstock_678583375-1024x768.jpg"},"uwi-ipad-x2":{"file":"shutterstock_678583375-2048x1536.jpg","width":2048,"height":1536,"mime-type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