{"id":447244,"date":"2023-02-15T10:06:15","date_gmt":"2023-02-15T07:06:15","guid":{"rendered":"https:\/\/kinsta.unitedwithisrael.org\/?p=447244"},"modified":"2023-02-16T12:00:41","modified_gmt":"2023-02-16T09:00:41","slug":"tecnologia-israeli-convierte-al-ferrari-en-un-dispositivo-electronico-de-alta-tecnologia","status":"publish","type":"post","link":"https:\/\/kinsta.unitedwithisrael.org\/es\/tecnologia-israeli-convierte-al-ferrari-en-un-dispositivo-electronico-de-alta-tecnologia\/","title":{"rendered":"Tecnolog\u00eda israel\u00ed convierte al Ferrari en un ‘dispositivo electr\u00f3nico’ de alta tecnolog\u00eda"},"content":{"rendered":"

Entre las herramientas que Harman traer\u00e1 a Ferrari se encuentra Harman Ready Upgrade, que ofrece experiencias centradas en el conductor y el pasajero de forma inal\u00e1mbrica.<\/span><\/em><\/strong><\/p>\n

Por Brian Blum, <\/span><\/em>Israel21c<\/span><\/em><\/a><\/p>\n

La tecnolog\u00eda desarrollada en Israel para Harman, que dise\u00f1a y fabrica productos conectados como sistemas de audio y video, software avanzado de asistencia al conductor (ADAS) y soluciones de ciudades inteligentes para fabricantes de autom\u00f3viles, ser\u00e1 integrada por Ferrari en todas las futuras l\u00edneas de veh\u00edculos, incluso a partir de este a\u00f1o, coches fabricados para carreras de F\u00f3rmula 1.<\/span><\/p>\n

Harman, una subsidiaria de propiedad absoluta de Samsung Electronics, dice que la propiedad de varios a\u00f1os es tan importante para Ferrari como los tornillos y tuercas de la mec\u00e1nica de un veh\u00edculo.<\/span><\/p>\n

\u201cSi en el pasado el sistema de conducci\u00f3n del veh\u00edculo era un factor diferenciador para las marcas de autom\u00f3viles, hoy uno de los factores diferenciadores clave es la experiencia dentro de la cabina del conductor\u201d, dice Michal Geva, CEO de Harman Israel, donde se encuentra desarrollado gran parte del software automotriz de la compa\u00f1\u00eda. .<\/span><\/p>\n

Entre las herramientas que Harman traer\u00e1 a Ferrari se encuentra la \u00abActualizaci\u00f3n Harman Ready\u00bb, que ofrece experiencias centradas en el conductor y el pasajero de forma inal\u00e1mbrica a trav\u00e9s de \u00abactualizaciones inal\u00e1mbricas\u00bb, similares a las actualizaciones de tel\u00e9fonos inteligentes.<\/span><\/p>\n

\u201cReady Upgrade convierte el autom\u00f3vil en un dispositivo electr\u00f3nico moderno que se puede actualizar y personalizar con nuevas funciones y servicios en cualquier momento\u2026 todo sin una inversi\u00f3n especial en el desarrollo de software dedicado\u201d, se\u00f1al\u00f3 Harman en un comunicado.<\/span><\/p>\n

Geva agrega: \u201cLas expectativas de los compradores de autom\u00f3viles, especialmente los autom\u00f3viles de lujo, han cambiado dr\u00e1sticamente. Hoy compras un tel\u00e9fono inteligente por mil d\u00f3lares y luego compras un autom\u00f3vil que es, en el mejor de los casos, cien veces m\u00e1s caro y esperas que sea al menos tan inteligente como tu tel\u00e9fono y brinde la misma experiencia din\u00e1mica que tienes con el m\u00f3vil.\u00bb<\/span><\/p>\n

En el pasado, lo importante era el sistema de propulsi\u00f3n del veh\u00edculo: \u00abcomponentes como el motor, la transmisi\u00f3n, los ejes, etc.\u00bb, dice Geva.<\/span><\/p>\n

Pero ahora, \u201cpodemos ofrecer experiencias basadas en sonido y video, as\u00ed como conectividad que traen toneladas de contenido al autom\u00f3vil. El equipo aqu\u00ed en Israel est\u00e1 jugando un papel importante\u201d.<\/span><\/p>\n

El software de Harman impulsa miles de millones de sistemas y dispositivos m\u00f3viles. La empresa emplea a m\u00e1s de 30.000 personas en todo el mundo, incluido Israel.<\/span><\/p>\n

Harman, que recientemente compr\u00f3 la empresa israel\u00ed de protecci\u00f3n cibern\u00e9tica de veh\u00edculos TowerSec, fue adquirida por Samsung por 8 mil millones de dolares en 2017.<\/span><\/p>\n

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Entre las herramientas que Harman traer\u00e1 a Ferrari se encuentra Harman Ready Upgrade, que ofrece experiencias centradas en el conductor y el pasajero de forma inal\u00e1mbrica.<\/p>\n","protected":false},"author":47,"featured_media":447251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[209],"tags":[45187],"class_list":["post-447244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo","tag-ferrari-es"],"better_featured_image":{"id":447251,"alt_text":"","caption":"Ferrari 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